Various editing concepts can be used to intensify videos; making them fast paced. Therefore, this can make it difficult to identify certain visuals on the first viewing, causing multiple viewings. Techniques such as jump cuts, split screen, montage ensure multiple viewings for a video.
Mood can be established in slow paced videos by using certain elements like transitions.
Enhancing the editing are digital effects which are integrated with the original images; this can crate a diverse appeal to the audience. Forms such as split screen and colourisation (CGI styles) emphasise the visuals for the viewers, creating different appeals.
This music video shows examples of digital effects.
Depth of field
People transitioning in and out of the frame, affecting the focus
No studio - filmed entirely on a street; creates the setting