- Lyrics
- Photographs of the artist
- Images
- Bar code
- Background information
- Record label information
- Copyright information
- Song list
- Bonus disc/CD
- Album name
- Band name
- Lyric book
- Stickers
- Post cards
- Exclusive accessories/items
- Limited edition items/appearance
- Download links - Itunes
- Collectables
Digipacks typically consist of gate fold (book style) paper board of card - plastic trays/ capable of holdings a CD/DVD.
- Jewel case
- Custom printed card
- Special editions
- Professional appearance and feel
The album cover is designed to promoted the artist's unique selling point (USP)
Iconic:
Clear images of the artist's/band members face/body/appearance/band identity - an established and translated image.
- Clothes
- College
- Artist
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