Showing posts with label Research. Show all posts
Showing posts with label Research. Show all posts
Monday, 8 December 2014
Updated Pitch
This is the initial pitch presentation for our music video. Here we have all the work that we had been working on for the last month into one presentation. We decided to display the musical composition cull that we made and we put an detailed analysis about it. We inserted the audience profiling that we had engendered along with our mood board since they linked together. We withal put the story-boarding and animatic that we engendered since both of them withal link together. The location and photo-shoot shots and the final logo conception were again additionally in our presentation, this is to display the rest how far we have come so far. It additionally sanctions them to tell us what we require to integrate and what could be amended
Wednesday, 12 November 2014
Moodboard
For our moodboard: we mainly searched for bands which follow our conventions; aspirational appearances - what we want our artist to look like. We found ideologies and examples of logos to help us create and design our logo.
Saturday, 25 October 2014
Artist Brief
Artist Brief:
Artist name: Cold Liberty
History/background: Band of four all American, composed during high school and commenced out playing remixes of musical compositions in bars/pubs. They was descried by a diminutive independent record label. Commenced out infinitesimal and done a couple of giggs and one of their gigs went viral and a scout from Warner Bros music descried the band. Band was asked by a couple of record labels but signed into Warner Bros.
Current status: The band has been signed to Warner bros for approximately half a year. The band currently has a low status; still at it's starting point, development.
Genre: Alternative rock.
Ideology: essentially being original with the creativity of it's produce.
Influences/inspirations: Foo Fighters, Fallout Boy, Muse, 30 Seconds to Mars, Linkin Park, Red Hot Chili Peppers, Paramore, Nickleback, Nirvana.
Likes: Creating music, Independence Day, expressing an informal personality, gaming
Dislikes: Musicals, impostors, drugs, abuse, femininity, pop
Tuesday, 14 October 2014
Sunday, 5 October 2014
Record Labels
Record Labels:
Record labels are associated with the marketing of music recording and music videos. A record label is the company which manages brands and manages the following: production, manufacture, distribution, marketing, promotion and other concepts relating to the development of the music recording/music video. The record label implements a copyright protection of sound recordings and music videos; they administrate talent searches and the development of new artists and maintains contrast with recording artists and their managers.
The term "record label" derives from the circular label in the centre of an vinyl record which prominently displays the name and other information.
Major Record Label:
A major record label is owned by a substantially colossal corporation. Major record labels have an over abundance of money to fund the following: promotion, tour and advertising. A major record label can be quite authoritarian; they wouldn't want to pay for the anomalies which could occur or the artists failure.
Independent Record Label:
An independent record label would sign an artist after an arranged audition; independent labels are a lot smaller in comparison to major labels whereas artists would have to pay for their own equipment (in order to create your music) usage if signed by a independent label. Independent labels are low key.
Universal Music Group:
The Universal Music Group is a multinational company; a subsidiary of Universal Studios. Various artists which were signed by thew Universal Music Group: Mariah Carey; 50 Cent; Kanye West and Gwen Stefani. This particular group was seen to be rather insignificant due to Universal Pictures Group were the most successful movie studios in Hollywood.
Warner Music Group:
Warner Brothers released the soundtracks which appeared in their films - they began the label in 1958. This lead to a popularity increase in two particular genres of music: rock and pop. The association managed to acquire Atlantic Records in 1968. Were known for the genres; jazz and R&B. They eventually changed their name to Warner Communications. They eventually unified with the Time organisation/corporation which then formed Time Warner. Warner music was sold in 2003 and made $2.3 billion.
Sony BMG:
This association holds approximately 25% of the music market. The label manipulates and distributes over 20 labels, such as the following: Red Music Distribution; Epic Records; RCA Records and Columbia Records. Sony is associated with the conglomerate; Sony Corporation.
Record labels are associated with the marketing of music recording and music videos. A record label is the company which manages brands and manages the following: production, manufacture, distribution, marketing, promotion and other concepts relating to the development of the music recording/music video. The record label implements a copyright protection of sound recordings and music videos; they administrate talent searches and the development of new artists and maintains contrast with recording artists and their managers.
The term "record label" derives from the circular label in the centre of an vinyl record which prominently displays the name and other information.
Major Record Label:
A major record label is owned by a substantially colossal corporation. Major record labels have an over abundance of money to fund the following: promotion, tour and advertising. A major record label can be quite authoritarian; they wouldn't want to pay for the anomalies which could occur or the artists failure.
Independent Record Label:
An independent record label would sign an artist after an arranged audition; independent labels are a lot smaller in comparison to major labels whereas artists would have to pay for their own equipment (in order to create your music) usage if signed by a independent label. Independent labels are low key.
Universal Music Group:
The Universal Music Group is a multinational company; a subsidiary of Universal Studios. Various artists which were signed by thew Universal Music Group: Mariah Carey; 50 Cent; Kanye West and Gwen Stefani. This particular group was seen to be rather insignificant due to Universal Pictures Group were the most successful movie studios in Hollywood.
Warner Music Group:
Warner Brothers released the soundtracks which appeared in their films - they began the label in 1958. This lead to a popularity increase in two particular genres of music: rock and pop. The association managed to acquire Atlantic Records in 1968. Were known for the genres; jazz and R&B. They eventually changed their name to Warner Communications. They eventually unified with the Time organisation/corporation which then formed Time Warner. Warner music was sold in 2003 and made $2.3 billion.
Sony BMG:
This association holds approximately 25% of the music market. The label manipulates and distributes over 20 labels, such as the following: Red Music Distribution; Epic Records; RCA Records and Columbia Records. Sony is associated with the conglomerate; Sony Corporation.
Saturday, 4 October 2014
Goodwin's Theory
Goodwin's theory is exemplified within music videos and the following conventions are typically used in music videos. Demonstrations of genre characteristics.
- Relationship between the lyrics and visual images
- Relationships between the lyrics and music - types of amplification, complimentary and contradictory concepts
- Demand for the record label - usually relies on the necessity for cinematography types such as, close ups (representations of the artist)
- Notion of looking (screens within screens) - voyeuristic treatment of the female body - sexualising them and giving them a less significant status in comparison to men (objectification). direct gaze, other people within the music video looking at the artist, insight in relation to the artists personal life. The use of screens and mirrors.
- Intertextual references - in relation to the following: films, television, programmes and other music videos
- Star power
- Genre characteristics
- Narrative - in relation to the music video
- Performance concept
- Illustration - music videos use a set of images to illustrate the meaning of lyrics and genre
- Amplification - relates to repetition; elucidation and effects are manipulated and is always shown thriuh the duration of the music video.
- Disjuncture - To the extent where the elucidation of the song is completely ignored.
- Comic effects - parody
- Pastiche - imagery
- Homage - imitations of flattery
Wednesday, 1 October 2014
Wednesday, 24 September 2014
Digipak notes
The following features are typically used in association of digipak's:
- Lyrics
- Photographs of the artist
- Images
- Bar code
- Background information
- Record label information
- Copyright information
- Song list
- Bonus disc/CD
- Album name
- Band name
- Lyric book
- Stickers
- Post cards
- Exclusive accessories/items
- Limited edition items/appearance
- Download links - Itunes
- Collectables
Digipacks typically consist of gate fold (book style) paper board of card - plastic trays/ capable of holdings a CD/DVD.
- Jewel case
- Custom printed card
- Special editions
- Professional appearance and feel
The album cover is designed to promoted the artist's unique selling point (USP)
Iconic:
Clear images of the artist's/band members face/body/appearance/band identity - an established and translated image.
- Clothes
- College
- Artist
Post Modernism
Post modern media rejects the idea that any media product or text is of any greater value than another. All judgements of value are merely taste.
Characterised by the self-concious use of earlier styles and conventions, a mixing of different artistic styles and media.
The mixing and sampling of different kinds and levels - of hip hop music, of material in television advertisements, films).
Experimental Cannon: genre attempts to establish trends
Post Modern: Looks at other trends and attempts to add something new
Cannon Stage: work within those trends
The following are three types of intertextuality:
Homage - Imitations is the highest form of flattery. A reference within a creative piece of work which is initially aimed at someone who has influenced an artist. Michael Jackson - Smooth Criminal is a homage of the Band Wagon - Homage.
Pastiche - Using the imagery of one text to make a comment
Parody - A parody is a concept which mimics the conventions and style of another piece of work in a absurd or ridiculous form. (Youtuber: Tobuscus - parody videos of films, etc)
Hybrid forms are said to level hierarchies of taste. It is said that all distinctions between high culture and popular culture, have gone, or become blurred. Post modern texts 'raid the image blank' which is so richly available through video and computer technologies, recycle some old movies and shows on television, the internet. Music, film and TV provide excellent examples of processes.
Post modernism is also said to reflect modern society's feelings of alienation, insecurity and uncertainties concerning identity, history, progress and truth, and the break - up of those tradition like religion, the family or perhaps to a lesser extent, class, which helped identify and shape who we are and our place in the world. Artists like Madonna, post modernism in the ways in which they have created or re-created different identities for themselves.
This has associations for realist forms of media, the sense of reality is said to be dominated by popular media images; cultural forms can no longer 'hold up the mirror to reality', since reality is saturated by advertising, films, video games, television images and other forms of media.
The capacity of digital imaging makes the reliability of images difficult - The use of Photoshop in magazines and advertising images. Advertising no longer tries to convince the audience/consumer of it's products realistic quality but shows the viewers fake concepts about the product (ideologies which are shown in a advertisement and cannot be done in reality).
Bricolage:
This is used to refer to the process of adaptation or improvisation where aspects of one style are given quite different meanings when compared with stylistic features from another. Youth subcultural groups; punks, with their bondage gear/outfits and use of swastikas were electric as they took the idea of clothes associated with different class positions or work functions and converted them into fashion staements 'empty' of their original meanings.
Simulation:
The blurring of real and 'simulated', especially in film and reality TV or celebrity magazines. Simulation or hyper reality refers to not only the increasing use of CGI in films like The Lord of the Rings films and Avatar, but in the use of documentary style in fiction in the narrative enigmas of science fiction such as, The Matrix or Blade Runner. It suggests if it's human or artificial.
Disjointed Narrative Structure:
This idea is said to mimic the uncertainties and relativism of postmodernity in films like Pulp Fiction as contemporary narratives often won't guarantee identifications with characters, or the 'happy ending' or meta narratives. They often manage to play with multiple, or heavily ironic 'unfinished' or pardoic endings.
De-modification:
A commodity invariably is always contingent for the status and value. In relation to the distribution and introduction, when it becomes inadequate, it becomes effectively free. The status and value of the commodity becomes lost.
Characterised by the self-concious use of earlier styles and conventions, a mixing of different artistic styles and media.
The mixing and sampling of different kinds and levels - of hip hop music, of material in television advertisements, films).
Experimental Cannon: genre attempts to establish trends
Post Modern: Looks at other trends and attempts to add something new
Cannon Stage: work within those trends
The following are three types of intertextuality:
Homage - Imitations is the highest form of flattery. A reference within a creative piece of work which is initially aimed at someone who has influenced an artist. Michael Jackson - Smooth Criminal is a homage of the Band Wagon - Homage.
Pastiche - Using the imagery of one text to make a comment
Parody - A parody is a concept which mimics the conventions and style of another piece of work in a absurd or ridiculous form. (Youtuber: Tobuscus - parody videos of films, etc)
Hybrid forms are said to level hierarchies of taste. It is said that all distinctions between high culture and popular culture, have gone, or become blurred. Post modern texts 'raid the image blank' which is so richly available through video and computer technologies, recycle some old movies and shows on television, the internet. Music, film and TV provide excellent examples of processes.
Post modernism is also said to reflect modern society's feelings of alienation, insecurity and uncertainties concerning identity, history, progress and truth, and the break - up of those tradition like religion, the family or perhaps to a lesser extent, class, which helped identify and shape who we are and our place in the world. Artists like Madonna, post modernism in the ways in which they have created or re-created different identities for themselves.
This has associations for realist forms of media, the sense of reality is said to be dominated by popular media images; cultural forms can no longer 'hold up the mirror to reality', since reality is saturated by advertising, films, video games, television images and other forms of media.
The capacity of digital imaging makes the reliability of images difficult - The use of Photoshop in magazines and advertising images. Advertising no longer tries to convince the audience/consumer of it's products realistic quality but shows the viewers fake concepts about the product (ideologies which are shown in a advertisement and cannot be done in reality).
Bricolage:
This is used to refer to the process of adaptation or improvisation where aspects of one style are given quite different meanings when compared with stylistic features from another. Youth subcultural groups; punks, with their bondage gear/outfits and use of swastikas were electric as they took the idea of clothes associated with different class positions or work functions and converted them into fashion staements 'empty' of their original meanings.
Simulation:
The blurring of real and 'simulated', especially in film and reality TV or celebrity magazines. Simulation or hyper reality refers to not only the increasing use of CGI in films like The Lord of the Rings films and Avatar, but in the use of documentary style in fiction in the narrative enigmas of science fiction such as, The Matrix or Blade Runner. It suggests if it's human or artificial.
Disjointed Narrative Structure:
This idea is said to mimic the uncertainties and relativism of postmodernity in films like Pulp Fiction as contemporary narratives often won't guarantee identifications with characters, or the 'happy ending' or meta narratives. They often manage to play with multiple, or heavily ironic 'unfinished' or pardoic endings.
De-modification:
A commodity invariably is always contingent for the status and value. In relation to the distribution and introduction, when it becomes inadequate, it becomes effectively free. The status and value of the commodity becomes lost.
- Decomodification is the strength of social entitlements and artists
- Can be the process of viewing utilities as an entitlement
Subscribe to:
Posts (Atom)